Information Architecture for Web Design: the Big Picture

The next important part of Information Architecture is determining the usefulness of each page and piece of content. We want to make sure that the content that users see is relevant to the page they’re on. If you’re anything information architecture web design like me, sometimes you’ll use the kitchen counter as a desk, but that would be incorrect placement because the goal of the kitchen is to cook food, not to work. If the desk were a page, we’d move it under the office page.

This is important to give brand new users an idea of logic within a large structure, as opposed to a large lake filled with little bits of content, each random in its own fashion. Much like you would expect, having a search system can come in handy when you have lots of data in your product. Just like your labeling system, your search also has several different aspects to be considered, which you might not think of straight away. The components are systems that lay down different ways your content can be organized and found by the user. As most good aspects of design, IA has several components that can help you apply this structuring to your product. In other cases, you can see that the use of architecture in information is extreme and clearly noticeable – as well as very difficult to pull off.

Principle 6: Multiple Classification

From this research, we create user personas, user journeys, and a findings report. Having started as a Business Analyst, Dheeraj moved onto User Experience Design owing to his inclination towards interactive prototyping. In addition to design, Dheeraj also enjoys poetry, writing for social causes, and exploring the worlds of politics and literature. Marketed as a flow chart creator and used by experts worldwide, you have the power to conjure up professional sitemaps utilizing all that this program has to offer. With numerous pre-made templates along with 250,000 shapes included, there’s more than enough to satisfy every need.

information architecture example

This, combined with an overload of information and choice means you really have to deliver the right content at the right time. If the process of finding information is too complicated or too slow, the user will simply abandon the process and move on. Note that on smartphones, icons are always accompanied by a text label to help you navigate. Always indicate to the user exactly where they are within the site so they can easily navigate back to a previous page. Breadcrumb navigation is one example of how to do this effectively as shown in the example below. It can sit below the main navigation showing you each page you have clicked on with the current location displaying as the last on the right.

How to Conduct a UX Audit in 6 Steps If You Have No Design Skills

As soon as you have the results of card sorting activities, you will understand how to embody and classify the content in reality. This step embraces navigation design, labeling, and site mapping. Structure is easy for users to understand Sites should be organised in an easy-to-understand way. The aim is to make a site structure easy to understand or easy to learn.

information architecture example

Founded in 2000, we create award-winning transformative digital products & platforms for startups and enterprises worldwide. For instance, when designers create apps and websites, they lay out each specific screen so that the consumer can quickly and easily find the data they need. Designers also create a flow that allows consumers to navigate between screens effortlessly. Imagine information architecture as the visual representation of a product’s infrastructure, features and hierarchy, in other words, it’s an all-important blueprint. Information architecture is the specific discipline that focuses on the organization and display of information within digital products.

Visual Navigation Driven By Search

Whether you’re designing your first website or building an app for your business, you need a logical structure. If you are looking for “hygienic soap”, it may take you a while to scan the list to find the “antibacterial hand wash”. Providing a visual navigation path of exactly where the user is within a website can provide more context for the content they are viewing. Wireframes are drawn on paper or using special software like Justinmind or Visio for creating digital wireframes, sitemaps, or high-fidelity prototypes. Wireframes are tested by users to define whether the structure is clear and concise. Sitemaps for IA design are typically created in the form of diagrams and are referred to as information architecture diagrams.

  • With this platform, you can bring the whole team together to organize, plan, and create content according to what your audience needs.
  • This works well to avoid giving too many choices to users, and have them become frustrated or overwhelmed by all the possible choices at their disposal.
  • Information architects often use tools such as card sorting, usability tests, and user interviews.
  • Because they see “About” labels on other websites, visitors can guess what it means on that website too.
  • IA’s lack of tangible qualities forces all information architects to be salespeople to some degree.

Moreover, their goal should be to assist users in understanding where they are within the site or product, what’s available, and what to expect from any given screen. It’s recommended that you make your lists (all of them!) shorter, especially at the higher hierarchical levels. We’ll use the blueprint reference often because the purpose of both documents is nearly identical. Just like a blueprint, IA provides designers a bird’s-eye view of the entire product. To understand users and how they categorize information into patterns/groups, designers leverage User Research — including observations from usability tests, card sorting sessions and interviews. Sequence or Navigation represents the user flow, i.e., how users move through the app via certain steps.

of 7 — Start with something simple

Spend the money up front to get the IA right, or you may be paying the price later. How users use your product today may change in 2 years, rendering the current IA obsolete. This guide will discuss 10 steps you need to go through to design information architecture for your product.

A suitable for Ontology can be yellow bell pepper, and red bell pepper is tagged and labeled for a user to identify them separately in a superstore. As you would expect with technology and innovation in general, meanings of terms or definitions also evolve, but it’s important to understand the difference. In a constantly evolving technical and digital world, it doesn’t matter how innovative a product or solution is if it doesn’t have a User Experience.

How to create Information Architecture for web design?

Well-planned information architecture makes it easy and fun to engage. Whether you’re playing a game on your mobile phone or scrolling a B2B website, it helps you find what you need to reach your goals. CareerFoundry is an online school for people looking to switch to a rewarding career in tech. Select a program, get paired with an expert mentor and tutor, and become a job-ready designer, developer, or analyst from scratch, or your money back. It shows if the names of categories are accurately conveyed and if they accurately convey the content. It also shows us if the categorization is done in a user-centered manner, and if the titles are distinguishable from one another.

information architecture example